Role – Creative Director

Breaking expectations.

Building on the campaign line ‘Break Expectations’ and a series of player clips, the challenge was to deliver the biggest shirt launch of the year in a retail environment across the UK in both own stores and wholesale accounts.Not an easy task when everything had to be installed over 24 hours. In-store environments and POS, digital and social tool-kits and ‘out of home’ executions all contributed to the most commercially successful kit launch of all time!