adidas & Scotts

Role – Lead Designer & Copywriter

Celebrating 30 years of an icon.

To mark the 30 years of the iconic adidas LA silhouette, adidas and Scott’s exclusively relaunched the ground breaking shoe. They wanted to nod to the past but also educate today’s consumer of it’s history and origination. A simple typographic print execution told the story with minimum fuss and maximum impact and saw the silhouette sell out across all stores.