LFC & Steven Gerrard

Role – Co-Creative Director and Lead Designer

Creating a brand.

Identifying the territories to explore through insight and research, provided the foundation for a brand story built on authenticity. Exploring Steven’s relationship with the club and it’s supporters and his iconic status provided one thread of exploration.

Steven’s affinity for his City and it’s people provided another compelling narrative. And finally, the essence of the man himself and his true leadership qualities completed a short-list of territories. These territories were teased out into brand stories, visual interpretations, retail concepts and strategies.