Role – Creative Director
Bringing the city together at Christmas, Magical Leeds drew on the special atmosphere created at this time of year, with inspiration taken from traditional christmas celebrations. A flexible toolkit was created allowing us to tailor messaging to shopping, overnight stays, dining, and nights out, linking retailers, the christmas markets, christmas shoppers and visitors to the city centre.
Key city centre retailers were asked to sponsor and decorate a reindeer then display it in, or at a site near to, their store. Families could then follow the Reindeer Trail, collecting reindeer clues along the way and also pop into the shops to pick up some last minute gifts!