Role – Creative Director
A unique opportunity for Wiggle customers and running enthusiasts to gain valuable insight and elite coaching whilst testing the new Solar Boost running shoe from adidas. Selected from a digital entry system customers arrived at the track location for an amazing day of exercise, coaching, Q&A’s with special guest athletes, nutrition education and the chance to win their ultimate run!
The day was captured on film and edits of all the action released on Wiggle’s social channels as well as those of the Wiggle influencers and athletes to drive awareness of both Wiggle as a stockist and the release of the new Solar Boost product. The adidas Solar Boost shoes were introduced, tested and reviewed in an environment where their physical and performance benefits could be experienced, driving customer advocacy and peer recommendation, through social channels and on-site reviews.