Role – Creative Director & Lead Designer

Fairway fuel.

Sweet Spot is a range of golf inspired energy products delivering slow release energy to sustain a golfer for the full eighteen holes. The branding, packaging and advertising suite needed to appeal to our demographic and provide a visual and physical alternative to the high energy, sugar driven products already on the market.

The first challenge was to refine the brand message and visual identity into a set of clear, intuitive communications. The second challenge was to tell the story of a food designed specifically for golf and to then raise awareness of the healthy and naturally inspired benefits for your golf game.