Role – Creative Director & Lead Designer
Everyone can be unstoppable!
From our elite level hero’s to friends and family looking to challenge themselves, WTS Leeds was an inclusive event, looking to build on the growing global profile and reputation of Triathlon. Driving engagement and participation across a broad demographic from spectators and first time athletes to elite pro’s, sponsors and event partners, a multichannel campaign was conceived. Outdoor media, digital PR, paid media, social channels and tradition print were all used to deliver a flexible message, allowing focussed targeting of each group.
“The team at #WTS Leeds had a great experience working with Richard and his team. As ever their creative powers brought our event to life in January and delivered results..”
Tom Goldspink, British Triathlon, Communications Manager.